eBay :
Museum of Authentics

eBay has long been the source of the freshest sneakers and rarest finds for Australian sneakerheads. So, to celebrate eBay’s Authenticity Guarantee, Australia’s most-visited shopping site partnered with McCann, AND ASSOCIATES STUDIO, and HERO to open the Museum of Authentics.

The Museum of Authentics also featured a one-off eBay sneaker prototype created by YEEZY Footwear innovation designer, Cesar Idrobo, panel of sneaker luminaries hosted by Sneaker Freaker, and a gift shop featuring merch by Perks And Mini (P.A.M.) and a box fresh sneaker scented candle. With the value of the collection running into the millions of dollars, it was housed under tight 24hr security in a purpose-built space at Neon Parc in Brunswick, Melbourne.

The exhibition now lives here digitally.

What We Did

Campaign Design

Commissioned by / In Collaboration With

McCann, Australia
PR-key-image
Street-Poster-Mock
Collage-
Collage-2
Prev
Protected: Waking Life Portugal : 2024
Next
Protected: Vince (Case Study Launching Soon)

⬤  ALL SYSTEMS OPERATIONAL

[ROL] Remote operating location: Taipei (Taiwan), Madrid (Spain), New York (USA), and Vancouver (BC, Canada)

© 2024 AND ASSOCIATES STUDIO, LLC. All Rights Reserved.

Back to top Arrow