AND ASSOCIATES STUDIO for Fit365

Fit365
身心靈運動健康館

Every moment happens twice, inside and outside.

Based in Kaohsiung, Taiwan - FIT365 doubles as a multidimensional wellness center. Their venue provides services to enhance physical foundation with personalized strength and endurance conditioning, mixed cardio, and small group training. In hopes to gather like minds in the community, a variety of in-house self-development classes ranging from yoga, mindfulness, and arts and crafts, as well as workshops and study groups. Acting as a support system to accompany our member’s journey as they step into a well-balanced and optimal health state. Mind, body, and spirit connect and contribute to better living.

The identity of the internal and the external is embodied in a logo that has a distinct personality that is based on the flow of water and the circumplex model of emotions. Underpinned by a color system designed to be fresh, modern, and distinctive. Different combinations of these colors can drastically change the tone and appearance of the brand.

What we did

Art Direction
Identity System
Content
Brand Guidelines

⬤ ALL SYSTEMS OPERATIONAL

[ROL] Remote operating location: Taipei (Taiwan), Madrid (Spain), New York (USA), and Vancouver (BC, Canada)