Metastar Airlines

A comprehensive aviation network that offers private flights, aviation training, and aircraft management; for everyone.

Metastar, a prominent Taiwanese aviation company, entrusted us with the launch of their private jet sector, seeking guidance in establishing a distinctive brand identity. Our role encompassed crafting a comprehensive strategy, brand identity, collateral, and ephemera.

Thorough research into demographics, industry benchmarks, and competitors shaped our approach. Central to our strategy was the tagline "Everywhere, for everyone," echoing the company's commitment to inclusivity and diverse travel needs.

Read more about the project below:

What We Did

Brand Strategy
Brand Identity and Guidelines
Brand Ephemera and Collateral

Credits

Creative Direction: Ryan Maeland and Marzie Chai
Art Direction: Ryan Maeland
Strategy and Copy: Marzie Chai and William Werblow
Design: Ryan Maeland and Justin Lee

Custom wordmark, MSA Grotesque

Inspired by the design philosophy of Swiss Architect Peter Zumthor, our team integrated modularity, sensory engagement, geometry, and regional context into the brand's visual identity. Emulating Zumthor's precision and functionality in architectural designs, our strategy aimed to align with Metastar's bold journey for sustainable high-quality experiences while breaking barriers in aviation.

Their journey for growth is a bold one, and with a desire to make high-quality experiences sustainable and attainable, we set out to remove the barriers to aviation.  The intention of the design represents a seamless future that not only embodies innovation but also creates space for humanity and a space for expression.

⬤  ALL SYSTEMS OPERATIONAL

[ROL] Remote operating location: Taipei (Taiwan), Madrid (Spain), New York (USA), and Vancouver (BC, Canada)

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