Yauatcha
唐茶苑

Michelin-starred dim sum restaurant Yauatcha has collaborated with contemporary fashion designer Charlie May during London Fashion Week. Charlie has worked with Yauatcha's pastry team to create a limited-edition range of style-inspired macarons and a petit gateau that will be available at both retail and à la carte. Together, Charlie May and Yauatcha's pastry chefs have designed four macarons and a petit gateau that reflect her signature line. 

The new patisserie range echoes the neutral design palette mirroring the sheer cotton fabric and grey hues featured in Charlie's cashmere and merino wool stories

What we did

Art Direction
Storyboarding

Credits

Creative Direction: A.B. Agency
Photography: Iringo Demeter
Styling: Charlie May
Additional Artwork: Clym Evernden (Clymdraws)

⬤  ALL SYSTEMS OPERATIONAL

[ROL] Remote operating location: Taipei (Taiwan), Madrid (Spain), New York (USA), and Vancouver (BC, Canada)

© 2024 AND ASSOCIATES STUDIO, LLC. All Rights Reserved.