Major Mushrooms

Major Los Angeles, a brand for those seeking a meditative yet playful magical mushroom experience, tasked AND ASSOCIATES with launching their brand from strategy, identity to digital design.

“It’s more science than fiction,” a tagline we designed for them, encapsulates the playful yet innovative nature of their brand and product. Our team meticulously curated every touchpoint to reflect Major Los Angeles’ ethos.

What We Did

Brand Strategy
Identity System and Guidelines
Print Ephemera
Digital Design

Credits

Creative Direction: Wing-Sze Choi and Yvonne Cheng
Copywriting: Alex Petropulos

⬤  ALL SYSTEMS OPERATIONAL

[ROL] Remote operating location: Taipei (Taiwan), Madrid (Spain), New York (USA), and Vancouver (BC, Canada)

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