12:01 hair

Branding

Description

12:01 operates as a platform for on-the-go transformation, driven by a philosophy of pragmatism and functionality in dialogue. Our journey with 12:01 began with a deep dive into the brand's core values, culminating in a visual identity that embodies boldness and precision. Through a comprehensive brand strategy, we developed their naming, brand identity, and visual guidelines that resonate with their mission 

12:01 operates as a platform for on-the-go transformation, driven by a philosophy of pragmatism and functionality in dialogue. Our journey with 12:01 began with a deep dive into the brand's core values, culminating in a visual identity that embodies boldness and precision. Through a comprehensive brand strategy, we developed their naming, brand identity, and visual guidelines that resonate with their mission 

12:01 operates as a platform for on-the-go transformation, driven by a philosophy of pragmatism and functionality in dialogue. Our journey with 12:01 began with a deep dive into the brand's core values, culminating in a visual identity that embodies boldness and precision. Through a comprehensive brand strategy, we developed their naming, brand identity, and visual guidelines that resonate with their mission 

What We Did

Brand Launch

Brand Identity

Year

2024

The stark contrast of black and white symbolizes their commitment to clarity and refinement, while the color red is introduced as an accent to signify sexy, energy, and confidence. This minimalist approach extends to their typography choices, balancing quiet confidence with practical flexibility, ensuring that every touchpoint communicates the brand’s message with precision and clarity.


In defining the future of haircare, 12:01 envisions a new era where haircare is not confined to the bathroom but is about being ready anytime, anywhere. Their products are designed to meet the need for transformation that modern women crave, providing tools that match their dynamic lifestyles and enable seamless transformations throughout the day. Emphasizing the role of thoughtful design, their products deliver elegance without complexity, blending form and function to meet practical needs while exuding style. By aiming for products that remain relevant beyond trends, 12:01 believes in empowering women through design, enhancing confidence, and providing ease of use.


With these guiding principles, 12:01 sets a new standard in the haircare market, offering versatile and elegant solutions that resonate with the contemporary lifestyle, ensuring that their products meet the real-world demands of their audience.

The stark contrast of black and white symbolizes their commitment to clarity and refinement, while the color red is introduced as an accent to signify sexy, energy, and confidence. This minimalist approach extends to their typography choices, balancing quiet confidence with practical flexibility, ensuring that every touchpoint communicates the brand’s message with precision and clarity.


In defining the future of haircare, 12:01 envisions a new era where haircare is not confined to the bathroom but is about being ready anytime, anywhere. Their products are designed to meet the need for transformation that modern women crave, providing tools that match their dynamic lifestyles and enable seamless transformations throughout the day. Emphasizing the role of thoughtful design, their products deliver elegance without complexity, blending form and function to meet practical needs while exuding style. By aiming for products that remain relevant beyond trends, 12:01 believes in empowering women through design, enhancing confidence, and providing ease of use.


With these guiding principles, 12:01 sets a new standard in the haircare market, offering versatile and elegant solutions that resonate with the contemporary lifestyle, ensuring that their products meet the real-world demands of their audience.

The stark contrast of black and white symbolizes their commitment to clarity and refinement, while the color red is introduced as an accent to signify sexy, energy, and confidence. This minimalist approach extends to their typography choices, balancing quiet confidence with practical flexibility, ensuring that every touchpoint communicates the brand’s message with precision and clarity.


In defining the future of haircare, 12:01 envisions a new era where haircare is not confined to the bathroom but is about being ready anytime, anywhere. Their products are designed to meet the need for transformation that modern women crave, providing tools that match their dynamic lifestyles and enable seamless transformations throughout the day. Emphasizing the role of thoughtful design, their products deliver elegance without complexity, blending form and function to meet practical needs while exuding style. By aiming for products that remain relevant beyond trends, 12:01 believes in empowering women through design, enhancing confidence, and providing ease of use.


With these guiding principles, 12:01 sets a new standard in the haircare market, offering versatile and elegant solutions that resonate with the contemporary lifestyle, ensuring that their products meet the real-world demands of their audience.

At VitaNova, every innovation is driven by a deep understanding of the evolving needs of patients and the healthcare landscape. By combining state-of-the-art technology with compassionate follow-up care, VitaNova ensures that individuals receive the support they need at every step of their wellness journey.

At VitaNova, every innovation is driven by a deep understanding of the evolving needs of patients and the healthcare landscape. By combining state-of-the-art technology with compassionate follow-up care, VitaNova ensures that individuals receive the support they need at every step of their wellness journey.

Credits

Creative Direction

Dominque Hassan

Creative Direction

Dominque Hassan

Creative Direction

Dominque Hassan

AND ASSOCIATES STUDIO

Management: William Werblow
Direction: Ryan Maeland
UX, UI: Cleo Tadrous and Ryan Maeland

AND ASSOCIATES STUDIO

Management: William Werblow
Direction: Ryan Maeland
UX, UI: Cleo Tadrous and Ryan Maeland

AND ASSOCIATES STUDIO

Management: William Werblow
Direction: Ryan Maeland
UX, UI: Cleo Tadrous and Ryan Maeland

Colophon

Typefaces in Use: Review by Commercial Type, and Tiny5x3 by Velvetyne

Colophon

Typefaces in Use: Review by Commercial Type, and Tiny5x3 by Velvetyne

Colophon

Typefaces in Use: Review by Commercial Type, and Tiny5x3 by Velvetyne