Metastar Airlines
Branding
Description
A comprehensive aviation network that offers private flights, aviation training, and aircraft management; for everyone.
Metastar, a prominent Taiwanese aviation company, entrusted us with the launch of their private jet sector, seeking guidance in establishing a distinctive brand identity. Our role encompassed crafting a comprehensive strategy, brand identity, collateral, and ephemera.
Thorough research into demographics, industry benchmarks, and competitors shaped our approach. Central to our strategy was the tagline "Everywhere, for everyone," echoing the company's commitment to inclusivity and diverse travel needs.
A comprehensive aviation network that offers private flights, aviation training, and aircraft management; for everyone.
Metastar, a prominent Taiwanese aviation company, entrusted us with the launch of their private jet sector, seeking guidance in establishing a distinctive brand identity. Our role encompassed crafting a comprehensive strategy, brand identity, collateral, and ephemera.
Thorough research into demographics, industry benchmarks, and competitors shaped our approach. Central to our strategy was the tagline "Everywhere, for everyone," echoing the company's commitment to inclusivity and diverse travel needs.
A comprehensive aviation network that offers private flights, aviation training, and aircraft management; for everyone.
Metastar, a prominent Taiwanese aviation company, entrusted us with the launch of their private jet sector, seeking guidance in establishing a distinctive brand identity. Our role encompassed crafting a comprehensive strategy, brand identity, collateral, and ephemera.
Thorough research into demographics, industry benchmarks, and competitors shaped our approach. Central to our strategy was the tagline "Everywhere, for everyone," echoing the company's commitment to inclusivity and diverse travel needs.
What We Did
Brand Strategy
Brand Identity
Year
2022
Inspired by the design philosophy of Swiss Architect Peter Zumthor, our team integrated modularity, sensory engagement, geometry, and regional context into the brand's visual identity. Emulating Zumthor's precision and functionality in architectural designs, our strategy aimed to align with Metastar's bold journey for sustainable high-quality experiences while breaking barriers in aviation.
Inspired by the design philosophy of Swiss Architect Peter Zumthor, our team integrated modularity, sensory engagement, geometry, and regional context into the brand's visual identity. Emulating Zumthor's precision and functionality in architectural designs, our strategy aimed to align with Metastar's bold journey for sustainable high-quality experiences while breaking barriers in aviation.
Inspired by the design philosophy of Swiss Architect Peter Zumthor, our team integrated modularity, sensory engagement, geometry, and regional context into the brand's visual identity. Emulating Zumthor's precision and functionality in architectural designs, our strategy aimed to align with Metastar's bold journey for sustainable high-quality experiences while breaking barriers in aviation.
Their journey for growth is a bold one, and with a desire to make high-quality experiences sustainable and attainable, we set out to remove the barriers to aviation. The intention of the design represents a seamless future that not only embodies innovation but also creates space for humanity and a space for expression.
Their journey for growth is a bold one, and with a desire to make high-quality experiences sustainable and attainable, we set out to remove the barriers to aviation. The intention of the design represents a seamless future that not only embodies innovation but also creates space for humanity and a space for expression.
Credits
AND ASSOCIATES STUDIO
Creative Direction: Marzie Chai and Ryan Maeland
Art Direction: Ryan Maeland
Strategy and Copy: Marzie Chai
Design: Justin Lee and Ryan Maeland
AND ASSOCIATES STUDIO
Creative Direction: Marzie Chai and Ryan Maeland
Art Direction: Ryan Maeland
Strategy and Copy: Marzie Chai
Design: Justin Lee and Ryan Maeland
AND ASSOCIATES STUDIO
Creative Direction: Marzie Chai and Ryan Maeland
Art Direction: Ryan Maeland
Strategy and Copy: Marzie Chai
Design: Justin Lee and Ryan Maeland
